UK Trade and Investment

GREAT Week Mexico


  • What: GREAT Week Mexico
  • When: 11 - 15 November 2013
  • Who for: UK companies in the architecture, digital (Smart Cities), animation & video games and luxury sectors
  • Mission led by: Baroness Bonham Carter
  • Architecture Mission delivered in association with The Royal Institute of British Architects (RIBA)
  • 2014 dates: Register your Interest here



The 2013 GREAT Week Mexico included bespoke Animation & Video Games, Digital, Architecture and Luxury programmes. 28 UK companies participated including brands already established in Mexico. The mission was led by the Prime Minister's Trade Envoy to Mexico, Baroness Bonham-Carter.

The briefings, seminars and workshops allowed the delegations to understand the Mexican market; whilst networking receptions, dinners and one-to-one meetings with Mexican organisations nurtured discussions on potential business.

The high-profile 'This is GREAT Britain' VIP networking event at the British Ambassador's residence was attended by over 150 people including Mexican businesspeople; key contacts from the British business community, such as Bentley; government representatives and the media.


FRIDAY 08 NOVEMBER 2013

7:00 - 20:00

DIGITAL

Cardiff-Guadalajara Sister Cities

SATURDAY 09 NOVEMBER 2013

09:30 - 19:30

DIGITAL

Data Festival
Venue: Zócalo del DF

SUNDAY 10 NOVEMBER 2013

09:30 - 19:30

DIGITAL

Data Festival
Venue: Zócalo del DF

MONDAY 11 NOVEMBER 2013

13:00 -18:00

DIGITAL

Dialogues For The National Digital Strategy Of Mexico
Venue: Estela de Luz

08:30-12:30

CORE

Doing Business In Mexico Seminar
Venue: Estella de Luz

13:00-15:30

CORE

Sector Focused Lunch
Venue: Piso 51

18:30-21:00

CORE

"This Is Great Britain" Networking Event
Venue: British Ambassador's Residence

TUESDAY 12 NOVEMBER 2013

9:30-19:30

DIGITAL

Innovating In Morelos: Innovating To Export
Venue: Rancho Cuernavaca

09:00 - 14:00

ARCHITECTURE

Infrastructure Developers' Meetings

09:00 - 14:00

LUXURY

Site visits

09:00 - 16:30

LUXURY

Conference With Life & Style Magazine
Venue: Live Aqua Hotel

09:00-14:00

ARCHITECTURE

"Great"Architecture Conference
Venue: Museo Rufino Tamayo

09:00-16:00

ANIMATION AND VIDEO GAMES

Showcase

19:30 - 21:00

CORE

Informal Dinner

WEDNESDAY 13 NOVEMBER 2013

10-13.30

DIGITAL

MORELOS DIGITAL STRATEGY: Towards Connecting The State And Turning Cuernavaca In A Smarter City
Venue: IT Innovation Cluster of Morelos

22:00-00:00

DIGITAL

Welcome Dinner For Delegation At Cut Out Fest
Queretaro

09:00 - 12:00

ARCHITECTURE

Site Visits

16:30 - 17:30

LUXURY

Site Visits To Shopping Centres

THURSDAY 14 NOVEMBER 2013

09:00 - 13:00

LUXURY

Site Visits To Shopping Centres

09:00 - 15:00

ARCHITECTURE

Design Conference

09:00 - 18:00

ANIMATION, VIDEO GAMES & DIGITAL

Cutout Fest Programme
Venue: La Casona de la Republica

14:00 - 18:00

LUXURY

Free Time For Own Meetings

15:00 - 18:00

ARCHITECTURE

Site Visits With Developers

18:00 - 20:00

ANIMATION, VIDEO GAMES & DIGITAL

Cutout Fest Cocktail Reception

FRIDAY 15 NOVEMBER 2013

ALL DAY

LUXURY

Free Time For Own Meetings

09:00 - 12:00

ARCHITECTURE

Trust For Urban Development Meeting

09:00 - 18:00

ANIMATION, VIDEO GAMES & DIGITAL

Cutout Fest Programme

Participant Feedback


Alix Wiseman, Aardman Animations

Surprised by the scope and relevance of the introductions facilitated by UKTI, Alix made valuable contacts that she said would otherwise not have been possible. She described UKTI as "extremely supportive", ensuring that she "met only appropriate contacts" from her field.


Read the full case study


GREAT Week Mexico Case Study (Aardman Animations)

Bristol-based Aardman Animations, a world leader in model animation, was invited to participate in the UK Trade & Investment (UKTI) GREAT Weeks outward mission to Mexico in November last year alongside nine other UK companies.

Alix Wiseman, Head of Sales and Acquisitions, sought to utilise the mission to gain a deeper understanding of the animation industry in Mexico, expand Aardman's business relationships and secure new partnerships in the territory.

Surprised by the scope and relevance of the introductions facilitated by UKTI, Alix made valuable contacts that she said would otherwise not have been possible. She described UKTI as "extremely supportive", ensuring that she "met only appropriate contacts" from her field.

Alix said "Attending CutOut Fest had a big impact. I made a lot of progress in meetings with Televisa, Universal and Paramount in Mexico and am now working on securing a couple of deals which, if successful, could equate to significant revenues or media values for Aardman in the territory."

Alix felt that UKTI had planned the mission very carefully, delivered on their promise to facilitate relevant and valuable introductions and subsequently provided support post-event with new business ventures.

GREAT Weeks is a programme of trade missions from the UK for the creative, retail, luxury, food and drink sectors. Organised by UK Trade & Investment in collaboration with industry experts in some of the world's fastest growing markets, GREAT Weeks equip British businesses with the support they need to export overseas. Attendees benefit from gaining access to key decision makers, major buyers and potential partners in a range of countries. Each visit allows UK companies to build long term relationships and engage in high-level discussions. GREAT Weeks also run in parallel within high-profile events in the region, such as fashion shows or festivals. To find out more, visit www.greatweeks.co.uk

Highlights:

Animation & Video Games Mission
Attendance at CutOut Fest where the UK was the country of honour. The programme included pitching sessions, suppliers and producers' recruitment.
The 'Living Market' was open for establishing professional networks, collaborative projects and relationships.

Digital Mission
The Digital programme took the Welsh delegation on a tour of key cities in Mexico including Guadalajara, Morelos, Mexico City and Queretaro for CutOut Fest.

Architecture Mission
The Architecture delegates presented at two Architecture conferences including one held by the leading architectural association in Mexico 'Arquine'. The delegation held discussions with the Mexican City's, Ministry of Housing and Urban Development.

Luxury Mission
The Luxury Conference with Life & Style Magazine brought together 200 guests to its 2013 annual event.
The Common People Fashion Show featuring Vivienne Westwood's 2013 collection proved an ideal networking event where business was won.


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